This site is hosted by Yahoo! Store. Yahoo! hosts the store pages, ordering system, and order data. Yahoo! automatically collects order information but may only use this information in the aggregate. If you accessed this store through Yahoo! Shopping, Yahoo! also automatically collects information about your shopping experience. Please see the Yahoo! Privacy Policy for more information about how Yahoo! uses this information.

PRIVACY POLICY In order to make your visits to HAPPYAFRICA.NET as responsive as possible, we collect information when you visit us. To help ensure an enjoyable online experience for all of our visitors, we provide this summary of what information HAPPYAFRICA.NET collects online, and how HAPPYAFRICA.NET uses that information.

This privacy policy statement applies only to the information collected online by HAPPYAFRICA.NET. Information We Collect Online

1. General Browsing

Happy Africa gathers navigational information about where visitors go on our Web site. This information allows us to see which areas of our Web site are most visited and helps us improve the quality of your online experience by recognizing and delivering more of the most desired features and services. Additional non-personally identifiable information (for example, domain type, browser version, service provider, IP address) may be collected which will provide information regarding the general use of our Web site.

2. Personal Information

Contact Us, Help or Feedback If you complete a general "Contact Us" form on our Web site, we may collect your name, e-mail address, mailing address and any information that you provide in the text of your message.

If you use the "Contact Us" feature available in the Investor Relations portion of our Web site, we may collect your name, title, organization, address, telephone number, fax number, e-mail address and any information that you provide in the text of your message. The information collected in the Investor Relations "Contact Us" feature is only used to reply to visitors' requests for financial information.

Sending Electronic Postcards, or E-mailing an Item to a Friend When an online user sends an electronic postcard, including a "Cast A Friend" postcard, or e-mails an item to a friend from the HAPPYAFRICA.NET Web site, the designated recipient will receive the sender's name and e-mail address, as well as any information entered into the message by the sender. HAPPYAFRICA.NET does not retain or review the names or e-mail addresses of the sender or recipient, which are provided in an electronic postcard, including a "Cast A Friend" postcard, or E-mail-A-Friend. Likewise, HAPPYAFRICA.NET does not retain or review any information provided in the message content.

Registering with the Online Store Online visitors are given the opportunity to register with the HAPPYAFRICA.NET online store. Registering with the online store allows visitors to create an address book, make a wish list, and enjoy "quick checkouts" by having HAPPYAFRICA.NET automatically enter their billing address and preferred shipping information. Registering with the online store requires visitors to provide their name, postal address, e-mail address, and telephone number.

Creating and Using an Address Book in the Online Store Only visitors registered with the HAPPYAFRICA.NET online store may create and use an Address Book, which allows registered users to save in the Address Book they create all of the different names and addresses to whom they frequently send purchases or gifts. When a registered user wants to send a purchase to someone in their Address Book, they simply need to select the desired recipient on the check-out screen. The information a registered user enters into their Address Book is not used for any promotional purposes by us or our affiliated companies, nor is such information rented, sold or exchanged with third parties.

Creating and Sending Wish Lists Only visitors registered with the HAPPYAFRICA.NET online store may create and send a Wish List. If a Wish List is sent at the request of a registered user, their friends and family who receive the Wish List will be able to see the registered user's desired items, as well as make purchases directly off that list. When a registered user finds an item in the online store that they want, they can click "Add to Wish List." The registered user can then request HAPPYAFRICA.NET to forward the registered user's Wish List by providing the e-mail address of the requested recipient(s). HAPPYAFRICA.NET will then send an e-mail to the reqested recipient(s), which will include a link to the registered user's Wish List. The e-mail address information of the recipient(s) provided by a registered user in the Wish List feature is not used for any promotional purposes by us or our affiliate companies, nor is such information rented, sold or exchanged with third parties. Recipients of a Wish List, however, will have the opportunity to elect to sign up for email from us and we will then use that email address to send information about our products and promotions.

Purchasing at the Online Store If you purchase merchandise through HAPPYAFRICA.NET, we will gather personal information (i.e., name, billing and shipping address information, e-mail address, telephone number and credit card information), as well as information about your purchases on our Web site.

Using Information We Collect Online

HAPPYAFRICA.NET uses the information you provide when signing up for our mailing list or requesting a catalog to send information about Happy Africa products to you via e-mail and regular postal mail.

The information you provide when registering with the online store or making a purchase with the online store, may also be used for Happy Africa marketing. For example, your name and postal address, which you provide when registering with the online store, as well as your purchasing information, may be added to our postal mailing list.

If you previously signed up to be added to the Happy Africa mailing list, requested a catalog, registered with the online store or made a purchase with the online store, but no longer wish to receive information about Happy Africa via e-mail from HAPPYAFRICA.NET, please click here. Please be aware, however, even if you request to be removed from our e-mail marketing list, you may still receive e-mail confirmations for any orders placed on HAPPYAFRICA. If you no longer wish to receive marketing materials from Happy Africa via regular postal mail, please click here and tell us in your comments that you want to be removed from the Happy Africa postal mailing list.

Information We Share With Third Parties

HAPPYAFRICA.NET does not sell or rent your e-mail address to unrelated third parties. Please be aware that HAPPYAFRICA.NET may use third parties to help provide services to you, such as fulfilling orders, processing payments, providing electronic online investor information, monitoring site activity, serving site content, organizing information, conducting surveys, and administering e-mails, drawings, or contests.

You should also be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect the users of our Web site, the site or the public.

International Users

If you are visiting HAPPYAFRICA.NET from a location outside of the U.S., your connection will be through and to servers located in the U.S., your orders placed through HAPPYAFRICA.NET will be accepted and fully processed in and shipped from the U.S. and all information you provide will be processed and maintained in our Web servers and internal systems located within the U.S.

Cookies

1. What Are Cookies and How Do We Use Them?

HAPPYAFRICA.NET uses a browser feature known as a cookie, which assigns a unique identification to your computer. The cookies are typically stored on your computer's hard drive. Information collected from cookies is used by HAPPYAFRICA.NET to evaluate the effectiveness of our Web site, analyze trends and administer the Web site. The information collected from cookies allows us to determine such things as which parts of our Web site are most visited and difficulties our visitors may experience in accessing our Web site. With this knowledge, we can improve the quality of your experience on our Web site by recognizing and delivering more of the most desired features and information, as well as by resolving access difficulties. In addition, HAPPYAFRICA.NET uses cookies to help keep track of items you put into your shopping cart and to tell us whether you have visited HAPPYAFRICA.NET in the past. This allows visitors registered with the online store to maintain shopping carts between visits.

2. Coremetrics.

We use Coremetrics, a third-party service provider, to assist us in better understanding the use of our Web site. Coremetrics will place cookies on your computer and will receive information that we select that will educate us on such things as how visitors navigate around our Web site, what products are browsed and aggregate purchasing information. Coremetrics analyzes this information and provides us with aggregate reports. The information and analysis provided by Coremetrics will be used to assist us in better understanding our visitors' interests in our Web site and how to better serve those interests. The information collected by Coremetrics may be associated and combined with information that we collect about you while you are visiting our Web site. Coremetrics is contractually restricted from using information it receives from our site other than to assist us. Coremetrics is contractually required to maintain all information about our site and its analysis in confidence. As a visitor to our Web site, you have the option to deactivate the ability of Coremetrics to analyze your browsing and purchasing behavior on our site. If you would like to deactivate our ability to analyze your browsing and purchase behavior through the use of this service, please click here.

Updating Your Personal Information

We prefer to keep registered users' personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information, including your billing address and preferred shipping information. Just log-on to your account with your user name and password, and you'll see a menu where you can update your information.

Privacy Of Children On Our Web Site

HAPPYAFRICA.NET is not directed at kids under the age of 13, and no one under the age of 13 should provide personal information on this Web site. Links

For your convenience and enjoyment, our Web site may contain links to other Web sites. HAPPYAFRICA.NET does not evaluate and is not responsible for the privacy practices or the content of such Web sites. We would urge you to review the privacy policies on each link to ensure that you are comfortable with their privacy policies and practices.

Updates to Privacy Policy

As we continue to offer our visitors new and different types of content and services, HAPPYAFRICA.NET may modify our information collection and use practices. Should there be a material change to our information collection and use practices, it will be applied only to information collected on a going forward basis, and we will update this privacy policy statement.

Security Statement It is our policy to never send your credit card number via e-mail. As an added safeguard, HAPPYAFRICA.NET does not store credit card information with your registered online profile. We designed the HAPPYAFRICA.NET online store to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 4.0 versions or higher of Netscape Navigator and versions 4.0 or higher of Internet Explorer. Browsers that do not meet this requirement will be prevented from navigating the online store section of the HAPPYAFRICA.NET Web site. While we implement the above security measures on this site, you should be aware that 100% security is not always possible..

Questions/Contact Us

If you have any questions, comments or concerns regarding our privacy practices, please contact us at the following e-mail address, mailing address or telephone number:

CONTACT@HAPPYAFRICA.NET

Customer Service Happy Africa 1855 Industrial Street Attn: Suite 405 Los Angeles, CA 90021